Toucan Blue – Web Copy

Web Copy for new online retailer

The founder and MD of Toucan Blue got in touch with me to ask if I could create a compelling, fun-loving ‘About Us’ page that translated the brand ethos perfectly.

THOUGHTFULLY DESIGNED AND CAREFULLY MADE IN BRITAIN WITH QUALITY FABRICS, TOUCAN BLUE OFFERS CHILDREN CLOTHES THAT ARE HARD WEARING, COMFORTABLE AND FUN.

Fun-loving copywriting for new website

The brief was to grow the voice of the brand further and produce copy that was fun, friendly and not too feminist!

TB banner 2

Snippet:

Striving for an ethos of empowerment for children who shouldn’t be afraid to wear (or play with) racing cars, farmyards, dumper trucks or princesses. Toucan Blue offers so much more than an exciting new wardrobe for children… It offers them the belief that they can wear, play at or be anything they want – regardless of their sex.

I received a lovely testimonial from another happy client!