Thoughtful marketing for your brand
Research, interviewing, press releases, content plans and workshops – add real value to your brand
I can help deliver your brand purpose to potential customers, ensure you have a seamless customer journey, help you build lasting relationships with your clients and put in place appropriate methods that will have a positive impact on your brand and budget.
For many small to medium businesses, a huge stumbling block can be not enough strategic marketing planning and too much knee-jerk reactive activity with poor results. I can develop top-line activity plans, or in-depth strategic campaign plans to help you get on and deliver relevant content, via the right channels to the right people – your prospects. From six-month plans to annual plans, you’ll have a strategy in place that’s based on insight and true marketing experience.
Whether you’re a new business in need of a brand new website to showcase your brand, or an existing business looking to improve your site’s performance, I work with a fabulous web team to build WordPress sites to your spec. From complete build and management (setting up all the tricky domain hosting stuff, SEO, google analytics etc.), to user journey, copywriting, mobile optimisation and all-round fabulousness!
I’m an experienced researcher who can provide valuable market research on your industry, competitors and target audience to keep you ahead of the game and to help you target your marketing in the right way. I can build customer profiles to help develop your brands tone of voice and influence your communication methods.
With heaps of interviewing experience I can dig deep and get those prized sound bites, real-life stories and case studies to bring your brand or product to life. Interviewing customers, stakeholders, contributors and industry professionals for genuine content and expert opinion.
If you have something to shout about, I can write press releases that are relevant and enticing to gain you the coverage to raise your profile. I can help you find a story with the right angle that’ll interest your target audience.
Content is key to keep your customers and prospective customers interested in your brand. While reactivity is essential, a proactive strategy will keep you front of mind. I can create a content plan for your business to ensure you have regular, optimised and relevant content that’ll keep your audience interested and impressed.
Let me open your mind to the potential of marketing your business successfully and the power of words with a bespoke marketing communications workshop or training session. I can come to your office to speak to you one-on-one or run a workshop for your whole team to get everyone on the same page when it comes to your marketing.